Massive lead collection with conversion rate of 58.93% with gamification

EASIS chose to look at the many opportunities that come with gamification. The elements from here are gaining more and more traction for one particular reason - they work! 

When Sleeknote in August 2021 made it possible to use the feature 'Spin-to-win' EASIS thus chose to try out the possibilities. Spin-to-win covers the popular wheel of fortune, which most of us love and which is therefore also associated by many great joy and lots of fun! 

In collaboration with MCB, EASIS set up a wheel of fortune in Sleeknote that could work both on the mobile display and on the desktop. The design should match the look of the shop so that the common thread was retained and the prize should be coveted. Here it became possible to win 1 ticket in a competition for a gift basket, as long as you paid with your e-mail and thus subscribed to EASIS's newsletter. A cheap price that many are willing to pay for a potentially good win and a little extra fun in everyday life.

The wheel of fortune was adjusted to EASIS's wishes regarding winning percentage, and an automatic flow was set up in EASIS's email system, ActiveCampaign, which could process the many new leads. 

And the result was insanely good after just 15 days.

After 15 days, the new lead campaigner achieved a conversion rate of 58.93 % on mobile viewing and 10.59 % on desktop. It is far above normal and testifies that we as consumers love the opportunity to play.

Gamification can be the future of your marketing.

This is what integrates various elements of the gaming universe with your marketing strategy to motivate potential customers to take a valuable action. And there are many options for gamification, however the Wheel of Fortune is one of the most used methods - and perhaps alså the one with the largest and fastest effect. We especially love the rewards that are the return from a game.

The idea is that games often motivate and engage users more than is the case with traditional marketing. And therefore it is also a good opportunity for interaction, both because it is fun, it increases engagement, it gives positive associations to a brand, and then it increases awareness of your brand.

Games based on progression, reward, user choice, rules, time, social elements and/or personalization will therefore often have an effective effect. You just have to make a choice regarding the game that is best matched with your target audience.

With that said, companies need to get better at changing their mind-set from thinking in sales to seeing the many opportunities that are in understanding and creating value for their potential customers. And that can often be achieved through a successful gamification campaign.