When business turns into friendship

When goldentime.dk went live over 12 years ago, a new and unknown journey began. From only having experience in running a physical store, it was now necessary to enter the online fields. And although the business is the same, the approach and work areas are completely different online. This requires a different mindset and an understanding of a wide range of disciplines that are both changeable, advanced and demanding. And therefore Goldentime meet the need for extra hands.

Goldentime found them at MCB and on the CMS, .CLOUD, which since then has contributed within both optimization and maintenance of the shop's technical setup, which includes everything from design, implementation, integrations and much more, but especially MCB's marketing department also contributes with knowledge and expertise in various areas including Google Ads, Facebook advertising and SEO optimization.

Each area has a specialist with great knowledge and a desire to drive Goldentime to further success. However, everything is put together by the one consultant who has followed Goldentime throughout the years, Malte.

Malte has been an enormous resource for Goldentime, regularly challenging the shop with new technical initiatives for increased performance and proposals that should be tested. Today, Malte has a broad knowledge of Goldentime and the way in which the business is run, and therefore he knows what he can expect from the employees, as well as being realistic about the business goals for the online work. Together, Malte and Goldentime manage to plan an achievable, digital strategy.

Today, the long collaboration means trust between MCB and Goldentime, where demands are made both ways. Nothing is thus left to chance, and both places have a responsibility to provide and contribute. And precisely that approach has helped to increase sales and growth right from the start of the online journey with goldentime.dk, which is always one step ahead of its many competitors.

Every month, previous efforts are followed up and plans are made for future ones. MCB and Goldentime therefore regularly check in with each other. And due to the close location of the companies, MCB often visits Goldentime, just as the employees of Goldentime spend a working day in the office at MCB. Here, there is always a cup of coffee ready. 

From being a business, Goldentime is today a business partner - and more than that. The close collaboration has also led to friendships.

The time after the Corona epidemic are different. And there is therefore, in some cases, a new reality that the online shops have to deal with. Many online shops struggle in order to be succesful - both because there is an increasing number of competitors who have also seen the light of the online possibilities, but also because the price war has intensified. Consumers are critical and know where to find the best prices and use a variety of tools to ensure they get the items they are looking for at the most advantageous discounts.

One thing is therefore to maintain the high, personal service and to continue doing what Goldentime has always done. Something else is to always be competitive not just on prices, but also on other parameters such as brands, delivery and ease of use.

However, Goldentime experience both progress and growth. And it gives reason to dream - and also to dream big.

But what the future holds, no one knows yet. Maybe new, big bands will be released on the shop? Maybe Goldentime expand outside the Danish borders? Or maybe there is a whole third plan? Regardless, MCB looks forward to continuing to be part of the journey.

Because even though there are no definite plans for what the next step should be for goldentime.dk, one thing is certain. The collaboration between MCB and Goldentime continues, and the friendship already extends into the next decade.