50% more revenue through Google Ads with the same high ROAS

For years MCB has helped Jacobsen Plus with their digital business. This applies both on the platform and with various marketing disciplines - including Google Ads.

In general it means that a close collaboration has been built on ambition and trust, and it has been the reason for an investment in a more comprehensive Google Ads effort with a larger budget.

And it is precisely this initiative that gave MCB's Google Ads specialists perfect conditions for creating growth in a challenging time. Everything took place through close dialogue, where MCB went from a supplier to a partner.

For MCB, it is a core value to be up to date with the development and trends in the market - including Google Ads. Therefore, we see it as a perfect opportunity when a business like Jacobsen Plus is ready to try out new features.

Jacobsen Plus' ambitions for 2022 gave rise to a rethink of the strategy for advertising via Google. And at the same time, it became obvious to make use of automation to a greater extent, which is why the new Performance Max campaign format was implemented.

Performance Max is to date Google's most automated campaign format, and therefore this is the next step from Smart Shopping. Here you will go through a basic setup process where goals and titles are defined, descriptions, images and videos are provided and an audience is defined. And then the algorithm is fed and everything can run automatically.

With the automation at Jacobsen Plus there naturally also came an increased focus on target group segmentation, advertising messages and feed optimization, which all have contributed to a more efficient Google Ads account, which has created great results with eg 50% more revenue.

MCB handles a wide range of different platforms and CMSs as well as all disciplines within digital marketing. Therefore, it is always possible to make good initiatives, which complement each other. And that is exactly what the results at Jacobsen Plus shows. 

As MCB handles both Jacobsen Plus' platform via .Cloud, tracking and search engine optimizatioan an effective effort has been made on the user experience and data collection in general. And it has not only benefited Google Ads, but Jacobsen Plus' entire digital business.