Zinkbakken.dk needed an update both in relation to the layout of the webshop and functionalities. When it comes to the online universe you have to stick to it, and therefore it is important to have a user interface that keeps up with current trends and tendencies - especially when you have a wide customer base that needs to feel well serviced in your shop.
And therefore it plays a crucial role whether you work ind Magento 1 or Magento 2. Magento 2 ensures for example a better administration panel that makes the design more intuitive, an easier handling of products, and increased scalability as well as a significantly better speed. Magento 1 users may also be forced to upgrade to Magento 2 if they continue to want to be able to integrate their external services as support for Magento 1 is being phased out.
The journey with a migration started for Zinkbakken with a design presentation made by graphic designers at MCB. The layout itself therefore received a significant boost and together with the technical improvements in the backend and corrections based on MCB's analyzes the conversion rate and sales increased significantly after the launch. Not only was the website super nice, Zinkbakken now also has a shop with higher speed.
The entire process up to the launch took place through good dialogue between Zinkbakken and MCB. Zinkbakken drew on the great experience at MCB, and in the collaboration Zinkbakken and MCB managed with retention in the anchor products to create a more future-proof user interface.
