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Google Ads, Google Adwords, SEM - all refer to perhaps the most effective discipline for becoming more visible online and improving your business's chances of growing. And as a certified Google Ads partner, MCB can be your collaborator.
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At MCB, you will find dedicated employees who are passionate about your business's success. We manage around DKK 2.5 million in monthly Google Ads spend, and on average, it generates 10 times more revenue for our partners - perhaps you could be one of them?
As your Google Ads agency, we draw on extensive experience in Google Ads, which is why you will always find certified consultants and a Google Partner at MCB.
We are a multi-competency agency, and we understand how to work across a range of interests and specialties. That's why we make sure to include everything from tracking and search engine optimization (SEO) to conversion rate optimization (CRO) and social media marketing when you choose to work with us. This also applies to other new initiatives that can be beneficial to your success with the Google Premier Ads platform.
At MCB, we also develop and manage the operations of a large number of webshops on a variety of different platforms. We are one of the country's leading agencies in tracking and data collection, and as a result, we have a close partnership with ProfitMetrics.
In other words, as Google Ads specialists, we have the tools to take you to the top of Google's search results, but we also have a desire to elevate your entire digital business and increase your potential customer base.
Google Ads (formerly Google AdWords) is perhaps the world's largest and best platform for achieving results, attracting potential customers, and ranking high in Google search results. Not only do you become visible on the world's largest search engines, Google and YouTube, which most people interact with daily, but you also reach your target audience at the precise moment they are researching or looking for the products or services you offer.
And because you only pay when someone clicks on your ads, Google Ads is the most profitable online marketing channel for most businesses.
As your Google Ads agency, MCB works for your success. We believe that having proper conversion tracking and a website with relevant content in place is essential. It may seem obvious, but it is sometimes underestimated, and therefore, when we optimize in these areas, we see even better results from Google Ads efforts.
When you have ambitions for Google Ads and want to get the most value for your ad spend, it's important to be on the right platform (CMS) that meets your needs and to be able to track as much traffic as possible. This way, you ensure that you can incorporate profit into the ongoing work with your Google Ads account.
When working online, you need to be adaptable. Things move quickly! And when it comes to Google Ads, there are often changes and new features. Today, the modern account structure is largely characterized by automation, algorithms, and machine learning.
Fortunately, Google's algorithms have become so intelligent that much of the conventional optimization of Google Ads can be safely left to them.
However, the success of the algorithms will always depend on user signals, ad material, settings, and goals. These are areas that are central to MCB's work with Google Ads. As your Google Ads agency, we ensure competitive advantages by working with the latest features of the algorithms and focusing on giving them the best conditions by feeding them with the correct data and the most rewarding material, so you get the most out of your ad spend.
Google advertising brings to mind the classic text ads that appear at the top of a results page when performing a Google search. Search campaigns are therefore a central element of Google Ads, which allows for displaying ads to the right people, with the right searches, and with the right ad text.
Search campaigns and their associated text ads therefore encompass a huge and rewarding tool that creates the foundation of your Google Ads account.
Google Shopping is, like the text ads, a part of the search results page after an online search. And just like with text ads, it is easy for purchase-ready potential customers to see the price, click on a product, and make a purchase. The difference lies in the effectiveness. With Google Shopping, you can significantly optimize through feed optimization, which sends as much and as relevant product data as possible to both Google Ads and Google Shopping.
This means that your products are displayed exactly as you want them to be, and as an e-commerce business, Google Shopping is a must-have.
With display advertising, your reach extends from Google to a network of external news sites, blogs, and other websites. This opens up opportunities to be present to a greater extent with image ads in the form of banners or animations.
And especially in relation to your remarketing strategy, display advertising can be particularly rewarding when you want to promote your business, as you can create visibility on your target audience's preferred websites - the most important parameter is targeted ads that capture attention.
Google owns Youtube, and therefore it is through Google Ads that you have the opportunity to advertise on the online video platform, Youtube.
Video advertising is becoming increasingly important. Yet, many tend to overlook Youtube as an advertising channel - despite the fact that the number of users on Youtube is constantly growing.
On Youtube, you can precisely and effectively reach your target audience with the message that fits the stage of the buying process they are in. Do you need to raise awareness of your brand early in the customer journey, or do they just need that final push to convince them to act with you? It is important to consider.
With Youtube, you can target, and with just a few advertising dollars, you can significantly increase your reach. In fact, you only pay if people click on your ad or watch more than 30 seconds of your video.
In Google Ads, the newest campaign format is Performance Max, and it often proves to be a revolutionary tool where machine learning and algorithms are truly put to use. At MCB, we have experienced that Performance Max creates a noticeable performance boost - if used correctly.
Performance Max is Google's most automated campaign format yet, where after a basic setup process including descriptions and images, the algorithm is given the data to control everything. The campaign uses other features in Google Ads including Search, Shopping, and Display, making it a step forward in automation from Smart Shopping.
Therefore, it is a format worth investigating and testing - even if you already have well-functioning Google Ads campaigns. Here you should select specific brands, geographic areas, or whatever makes sense in your situation, and based on that, set up a Performance Max campaign. You should not pause your other Google Ads campaigns, but you should expect their effectiveness to decrease because Performance Max will overshadow them.
Already have one or more Google Ads accounts? We are happy to take over and adjust and optimize your current setup based on our extensive experience.
We are a certified Google Ads partner and are always up to date with the latest opportunities in Google Ads as well as other disciplines that can benefit Google Ads.
New updates and features are constantly being introduced to Google Ads, which is why we ensure the best possible use of your ad budget.
We have extensive experience with various business areas, so we know what to look for when your account needs a health check.
We have a team that can create eye-catching copy, captivating images, and engaging videos for your ads according to your needs.
We are happy to take care of the entire setup of your Google Ads including tracking, analytics tools, product feeds and anything else that may be relevant to your business.
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