We had followed that Performance Max was the new thing. I was actually very skeptical before but I have. to admit that it went beyond all expectations. We have sold significantly more. There has been a 125 % increase in revenue in August compared to last year on paid advertising with Performance Max.
Nicolai from MCB has been good at helping us with how to optimize the ads, and he has had a very good handle on all the numbers. And for it is just as much about working together with someone who has the passion. And I feel 100 % that he has the passion. It has meant a lot that we have felt that MCB is also passionate about it.
I have greatly appreciated the collaboration I have had with Louise from MCB's marketing department. She has given me an intro to Klaviyo so that I have become familiar with the program, and at the same time she has set up the flows that can now continue to give results long into the future.
MCB has helped us in many areas within SEO including sparring, creating, new content, and cleaning up redundant content.As a result we see good progress in both traffic and turnover and look forward to expanding the collaboration with MCB in the future.
MCB was involved from the beginning when we had to build our digital marketing. We started by conducting a competitor analysis and keyword analysis. And there was no doubt that we should get in touch with Flemming, as he has broad experience from both the B2B and B2C worlds.
Together with MCB, we are very data-driven. Every month, we receive an analysis that tells us how we are progressing towards the goals we have set up. It is a good basis for making the right decisions and working on what makes sense for the business.
We have achieved great results! It should be highlighted that we now rank number 1 on Google for several different keywords within our industry - we were previously not to be found.
We do not feel like just a customer among many at MCB. It has always been and still is a collaboration where we collectively strive for the good results that can be measured on the bottom line.
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Our customers experience a monthly turnover of over 25 million DKK through Google Ads, and that number is increasing.
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Our customers work on multiple channels without it resulting in more work.
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Not only do we have 20 years of experience in e-commerce, but together our team also has 38 years of experience in digital marketing.
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And each one has a dedicated employee they can always reach out to.
Explore our marketing cases.
Although we have specialists in all digital disciplines, you only pay for what you need. You can therefore create a subscription where you include all disciplines, or choose to get help with just one. Regardless, we always provide you with the guidance that we believe is most beneficial for you. And if we believe that you would benefit from other initiatives, we are ready to test them with you.
Online marketing covers a wide range of different disciplines. These include advertising on social media (Facebook, Instagram, LinkedIn, SnapChat, TikTok, Pinterest), Google Ads, email marketing, video production, SEO, and much more. Each of these can work individually, but you achieve the strongest marketing setup when you manage to combine the disciplines that are most beneficial for you and your target audience.
Many businesses today have a tight marketing budget, and therefore it is important to use it most effectively. When you want to target your marketing campaigns, you should therefore make use of the disciplines within online marketing. This way, you hit your target audience more accurately and more frequently, increasing your chances of conversions. Your marketing is often based on data and automation.
First and foremost, you should create a strategy for your marketing and select the disciplines that you want to focus on. It is important to consider your target audience, but also to be willing to test new initiatives.
Once you have your strategy in place, you can build your setup. You can do this on your own, but since much of it is data-driven and requires almost daily monitoring, it can be a big task, which is why our specialists are happy to lend a hand.
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