A targeted site ensures AMU Danmark increasing demand for skills development

For AMU Danmark, it was crucial to find a collaboration partner with a deep understanding of the specific context of the education and teaching sector. The choice fell on MCB partly because of references and proven experiences from similar projects.

The collaboration quickly resulted in a productive community, where a clear overview, a detailed plan, and a solid foundation for future initiatives were established.

One of the key factors was MCB's in-depth insight into the further education sector, which was essential to understand AMU Danmark's unique position. The initial dialogue regarding strategic approach and planning consequently led to the development of a contemporary website built on the Cloud, multiple graphic elements, and a modern logo that reflects the organization's internal values and external mission.

AMU Danmark now, with amudanmark.dk, has a strong visual identity, which also includes web graphics, icons, a design manual, and a uniform expression across various offline materials, including brochures, roll-ups, email signatures, and videos. 

And together with MCB's marketing team, investments have been made in efforts focused on visibility through, among other things, Account Based Marketing (ABM) and re-marketing, while targeted work has been done with online advertising, social media, SEO, video (including case video in collaboration with Hancock), and content to ensure wider exposure.

This has resulted in high performance with engagement levels above average, and the numerous inquiries suggest that all campaigns have been well received by the intended target groups.

All of this contributes to communicating AMU Danmark's important message in a brief, simple, and visually appealing manner.

And the project has indeed received positive feedback - particularly regarding the logo and website. The good feedback can be attributed to a clear coherence and meaning behind each design choice.

However, the effect is most clearly seen in terms of increased attention through inquiries from online campaigns, a growing follower base on LinkedIn and Facebook, and improvements in SEO, which enhances AMU Danmark's online presence.

The intuitive backend now functions as an indispensable work tool, not only simplifying internal work processes but also optimizing the general presence with the option to share relevant content, including video cases.

Therefore, the future looks bright for AMU Danmark, which is currently focusing on capacity building to keep up with the increasing demand. And this is not only in terms of internal coordination, as there is also a look towards further collaborations with educational institutions.

With a clearer and more targeted approach to marketing, among other things, AMU Danmark can now position itself further in the digital landscape and thereby consolidate a more distinct profiling. This makes it easier to welcome new collaboration partners who can help to strengthen the community - partners in the future may also include regional units that can particularly contribute with resources in the local marketing efforts around the regions. They could thus be a great strength in outreach work.

Therefore, more emphasis is now being placed on gathering skills that can guide and support organizational development.

This includes further development of the Totalløsning concept. This system needs to be further developed and communicated more extensively to ensure that a company is assisted through all parts from the cumbersome paperwork to the processes that ensure the correct further education of employees.