From exclusively B2B shop to 2 additional B2C shops

When Astrup Group had to choose a system for their new sites Cloud was not necessarily the right choice. Internally, there is no specialist knowledge regarding CMS systems and general technical knowledge of creating both a B2C and a B2B-univers, therefore it was especially the good feeling with MCB that led to the choice of MCB.CLOUD.

The employees at MCB seemed professional, and had a real draft ready for the new sites from day one. Therefore, Astrup Group experienced being taken seriously - even at the first meeting which simply offered a non-binding and introductory talk.

In collaboration with MCB, Astrup Group went from 1 B2B shop with an integration to the 2009 edition of Navision to a new B2B shop and 2 new branding sites for B2C. Before, the business used a very simple setup. It worked but could well be optimized and made more efficient.

All 3 shops have had a strong optimization of design so that they now meet modern standards and trends. They have been tied together by a common thread so that calmness, a professional expression and clarity are created through the graphic work. The entire user journey and experience has been taken into account and therefore every user will encounter a new and improved way of interacting with Astrup Group.

And so it is also worth mentioning that all 3 shops have been fully integrated both to and from Navision as well as each of them has been made in 3 different language of which the English offers the option of payment in both Euro and USD.

With the 2 B2C shops Astrup Group is moving into a new and exciting area that they have yet to explore. Therefore, there are great hopes for the future - and this also applies to the wishes that it brings with it. There are already ideas for extensions and extra functions so that the 2 shops will be far more efficient.

For the time being however it is still the B2B shop that is the flagship of the Astrup Group.

Everything from image material to product data can now be found here, and each retailer has the option of logging in and viewing their own prices and agreements. It could be for example a line discount. Before, only one list price was visible and therefore each dealer always had to trust that Astrup Group managed to get the right price through the invoicing. This could led to uncertainty and not least a greater workload internally at Astrup Group.

The new B2B universe creates a more personal and specific user experience which is particularly appreciated by the many retailers from whom Astrup Group has already received positive feedback. They now experience a system that works together with them and therefore it has been made easier and more intuitive to be a dealer of Astrup Group's products.

After the launch of the 3 new sites Astrup Group has experienced a quiet start but they are confident and are aiming to scale when a larger marketing effort is put in place. Astrup Group is already in dialogue with the specialists in MCB's marketing department who can help with everything from Google Ads and SEO to content and SoMe.

The two new B2C shops will play a big role in terms of branding in Denmark but also abroad. Over the years especially from abroad Astrup Group has received inquiries from potential end users who have not been able to find a dealer. Now it is possible to service these.

It is also expected that the new B2B-platform will mean more retailers. This offers among other things better support and service and therefore it will also be possible for Astrup Group to allocate resources to work more efficiently compared to the working salespeople as much work can now be handled online.