Increasing turnover by 41% in one year with Profit Metrics

When we examine the tracking systems that many of us rely on, we'll discover that much of the data we collect is erroneous. For instance, there's a general misunderstanding regarding purchasing the products we click on in Google Shopping—most of us opt to buy entirely different items. What about the expenses associated with fulfilling an order, right from packing to resource usage? Are you accounting for those?

Hence, using ROAS metrics to manage your Google Ads account is misleading.

This is precisely why Profit Metrics is such a relevant tool.

With Profit Metrics, optimization is geared toward profit (POAS) rather than revenue (ROAS). This means you can set more accurate bids while avoiding the constant uncertainty surrounding ROAS adjustments.

Previously, Cykler.dk struggled to discern whether it was a successful online business and whether there was real value in the economy used for advertising via Google Ads. Could that money have been more advantageously spent elsewhere in the marketing budget?

However, with Profit Metrics, it's become evident that there's confidence in increasing the advertising budget. Cykler.dk has obtained an ideal tool for overseeing advertising and thereby ensuring earnings, preventing overbidding for products where returns aren't expected.

This is because all expenses can be consolidated in Profit Metrics, including everything from the price of a cardboard box and shipping to time spent fulfilling each order. It encompasses a wide array of variables that can suddenly be included in the overall financial overview, resulting in the calculation of actual profit.

Therefore, for Cykler.dk, it's simply a matter of ensuring that expenses not automatically retrieved are added manually.

Cykler.dk has just completed 1 year of using Profit Metrics, making it worthwhile to delve into the results derived, which are significantly higher than before, thus contributing to a positive development in the bottom line.

For instance, despite a 45% increase in spending, sales have surged by over 41% compared to the preceding year. Overall, this has led to much higher profits.

It has indeed been a success!

Cykler.dk and MCB's Google Ads expert, Anja, continue to work closely to maintain a comprehensive overview of the business's profit. Performance is checked monthly, jointly evaluated for potential adjustments. This process also provides Cykler.dk insights into areas where changes might be necessary, such as pricing, purchase costs, and offer prices, to maximize profits.

Profit Metrics is, therefore, a business management tool offering a swift and easy overview within a unified system. It provides a valid insight into the business without the need for comparison across multiple systems and manual calculations.

To benchmark against the market, MCB's Google Ads expert ensures Cykler.dk's figures are aligned with other partners'. This enables Cykler.dk to assess its position relative to competing companies.

Overall, Cykler.dk has strengthened its online presence with accurate and comprehensive data, ensuring the most rewarding spending on advertising.