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At MCB, you will find skilled employees who are passionate about their respective specialities. We help our partners with tracking and ensure that they comply with the requirements and regulations for how they collect data about visitors to their website or webshop. Additionally, we ensure that they get the best possible data so that they can prioritize their efforts and marketing budget effectively.
Data and tracking are crucial for how the algorithms in Google Ads perform and whether Facebook ads can reach the right audience.
Do you want to be one of them?
We are up-to-date on the latest knowledge within tracking and data, and you will always find a specialist ready to advise you on what suits your business best.
We are a house with many specialites, and therefore we understand how your tracking affects your entire business. We work across multiple marketing channels and leverage the expertise of our team to provide you with the best possible solution, both in terms of marketing and your platform.
You have probably heard of intelligent tracking, cookies, Google Consent Mode, Server Side Tracking, and Google Tag Manager - these are areas we are experts in.
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Imagine just throwing a lot of time and money into Google Ads, sociale media, email-marketing, conversion optimization etc. without any idea of how it works. That does not sound very efficient, does it?
With an intelligent tracking setup, you can measure your efforts, see what you get out of your advertising budget, and optimize your marketing accordingly. You will gain insights into your target audience - which channels they come from, which campaigns perform, how visitors behave on your website, and who they are demographically. You will also gain insights into your site or webshop - which products or pages convert best, when do visitors drop off in your checkout, and which messages and CTAs work best? These are just some of the many things that intelligent tracking can help you answer.
Not only can you gain insights into all of the above, but with increased data on your target audience and their interactions with your site and ads, you can target your marketing and even more specifically to them. You can target your audience with messages and content that are relevant to them because you know what they are looking for or understand their challenges. This way, you can influence potential customers to become customers - and, not least, existing customers to become loyal customers.
Tracking is important if you run a business with a digital presence. Without intelligent tracking, you do not know how your website or marketing performs. If you want to scale your business, data is crucial - and data is what you get from tracking set up correctly. Tracking is also essential if you want to comply with all the rules for data processing based on the consent your visitors give.
Many people use Google Analytics or GA4 as an analysis tool. Here, data is collected about your visitors and customers. Once, you could rely on the data that came into Google Analytics, but with GDPR rules, lower cookie lifetime, ad blockers, etc., not all purchases are tracked. Therefore, you need to invest in tracking if you want to be able to rely on the data you (maybe) make decisions based on in Google Analytics.
GA4 is the latest and updated version of Google Analytics. Have you remembered to set up your tracking so that it is also sent correctly yo GA4?
Google Tag Manager, which in everyday language is also called GTM, is indispensable when we talk about tracking. Google Tag Manager is used to manage all tracking. Instead of inserting your tracking scripts directly on your site, it is set up in Google Tag Manager, so everything is controlled from one place. It is also where rules are set up for how much is tracked depending on the cookie consent given by the visitor.
For server-side tracking, Google Tag Manager is also a necessary tool.
If you are lost in Google Tag Manager, do not worry. We have some of Denmark's best specialists in-house - they are experts in GTM and have developed several templates for it.
Looker Studio, formerly known as Data Studio, is Google's tool for creating an overview and visualizing your data. You can build interactive reports so that the data that is important to you is visualized and made more manageable. You can collect data from your various channels and create a dashboard that enables you to make decisions based on the numbers you see in your dashboard.
You are most likely using Facebook advertising, but do you have control over your Facebook tracking? With tracking through Meta Pixel, you can track conversions and other important actions that your visitors make after interacting with your ads. As with everything else, it has become more difficult to measure the impact of your Facebook advertising, but with the right tracking setup, you can track more accurately. With more data, you give Facebook's algorithms better conditions to target the right audience
As the headline suggests, with a thorough Server Side Tracking setup, you can track 100% of sales on your webshop.
In a world where collecting customer data is becoming increasingly difficult due to greater data protection, we cannot avoid Server Side Tracking. Once, you could rely on the data you collected in Google Analytics, but GDPR rules, ad blockers, browsers that do not save cookies, etc., mean that you can no longer rely on that data - and far from all conversions are tracked.
More and more browsers block cookies after 7 days. This means that with client side tracking, it is impossible to track visitors/customers form more than 7 days after day have visited your website.
If a person clicks on your Google Ads ad, but only converts 8 days later, Google Ads will not receive credit for the conversion.
With Server Side Tracking, it is possible to track after the 7 days, giving you more accurate data about visitors and your campaigns.
Many also use ad blockers, which prevent regular cookies from being tracked on your webshop.
However, with Server Side Tracking, the data is sent to the server instead of being stored in the browser as with client side tracking.
All this is because with Server Side Tracking, a user-ID is stored for each user. This ID can be recognized by the server across all channels and devices, making it easy for you to enrich data on your visitors and send info on them - a great advantage for your marketing.
With Server Side Tracking, there is always the opportunity to optimize your setup so that you can track 100% of sales on your webshop. Server Side Tracking can be set up on all your channels, such as GA4, Facebook, Google Ads, TikTok, Snapchat, Active Campaign, Klaviyo, MailChimp, HubSpot and many more.
Server Side Tracking can also optimize the speed of your website in a way that client side tracking cannot, as with server side tracking, you do not have to load all the tracking scripts you normally use with client side tracking.
This is something that is appreciated by both Google and your users
If your tracking is set up correctly and the data is handled properly, Server Side Tracking does not contradict GDPR law.
With Server Side Tracking, it is solely your responsibility as the data controller to ensure that the data you collect is processed in accordance with the law.
You must also remember to link your existing cookie banner with your Server Side Tracking. This way, the server will always respect what customers have given their consent to
Yes. However, the price for setting up Server Side Tracking depends on several different factors related to how complex your setup of Google Tag Manager is and the amount of data transmitted to your server.
But even though it has a cost, it is still important to consider the many statistical benefits you get back from using Server Side Tracking.
Prices for Server Side Tracking range from $0 and up to $200 per month.
See more about the prices here.
Learn more about Server Side Tracking and Server Side setup by accessing our exclusive video presentation.
We are happy to take care of the entire setup of your tracking and test that it works. If you already have a setup, we are also happy to take a look at it.
We are always updated on the latest knowledge and opportunities within tracking and data, and we have some of the most skilled specialists in Denmark employed.
If you already have a tracking setup, we are happy to analyze and troubleshoot it and provide good advice on how to utilize and optimize it best.
We advise you on getting the perfect tracking setup that fits your business, needs, and strategy.
Your tracking setup can always be expanded and optimized, so you get the best possible data, and from that, you can optimize your marketing efforts.
New opportunities and rules are constantly emerging, and we are happy to help you comply with them.
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