From 5 backends to 1 integrated Shopify store with POS

A few years back, KarlsKicks built its Shopify shop from scratch. The company ended up, after a struggle with customs, VAT, language issues, and the acquisition of several other businesses, having 5 different shops. This meant a lot of manual work maintaining 5 backends, which did not work together. For instance, inventory had to be created for each shop, and if a change was made on one shop, the same change had to manually be made on the remaining shops to take effect everywhere.

This was not sustainable and far too time-consuming - especially when there are better alternatives available. Therefore, an update - and a re-branding - was needed. The business was to remain in Shopify but go from having 5 backends to a single one that could accommodate multiple countries, languages, VAT- and currency regulations. 3 brands were also to be integrated into one unified brand. And besides simplifying the online work, the shop and the physical store were also to be integrated, among other things, so that inventory counting became automated.

And for that process, help was needed.

KarlsKicks, therefore, received a brief, and shortly after, the task was underway.

MCB created a visually appealing design that promised a new identity in a theme with far more possibilities and features. For example, it includes a filtering option that makes it easier for the buyer to search for specific shoes based on size and model. The essence of the previous design was to be retained, but it needed to be upgraded and look fresher and smarter. This means that the shop was built using advanced features that will benefit the business going forward - especially regarding internal processes. It has therefore been simpler to scale, and today the shop is available in Danish, English, and Swedish - and soon also in Norwegian.

The setup also includes a POS integration, which now ensures that the physical store and the online shop are tightly connected.

For KarlsKicks, it has been a long journey. And it has been demanding to build on and update an existing shop with an older setup of, for example, products and coding. It was a cleanup process that began - and it all pays off now.

Although it's only been a short while since KarlsKicks launched the new shop, an increase in sales that is tangible has been experienced. This is partly because all the physical sales were not previously registered in the shop, which is now possible with the POS integration, but undoubtedly, the improved user-friendliness also has a significant impact.

The shop has indeed become easier to navigate, and the visually appealing universe speaks to the user, inspiring them to invest in the maintenance and use of exclusive sneakers.

One thing is the upgraded design and the new possibilities it has brought - another is the internal workflows. Daily tasks are performed much more efficiently, and maintaining 1 shop instead of 5 means a lot of time is saved.

Shopify is now the primary tool. Everything is integrated from Zapier and Economic to Shipmondo, and over time more will be built on and developed further, which only increases internal user-friendliness.

All of this bodes well!

And it's motivating.

KarlsKicks is well on its way with internationalization towards Norway, Sweden, and Germany. And once Norway is underway, the next step is the UK. This means there will be a need for a large remote warehouse, so the company is competitive in terms of delivery and stock status. Therefore, warehouse logistics is also something that will need to be looked at more closely in the future.

From being a niche store with a few sneakers and many customers, KarlsKicks is today well on its way and ready to enter the market as a larger shop.