900 new leads with a conversion rate of over 72% within 1 month

At Luxo Living you will find a large selection of everything for housing and interiors. Therefore, at luxoliving.dk you will be presented with an inspiring selection within the biggest housing trends and news among current housing products from the major design brands.

Luxo Living always focuses on you as a customer. That is why good customer service is emphasized as one of the highest - every time. Among other things, to express via delivery, which is always both fast and safe, and it does not matter whether you buy a vase or a sofa.

Visit Luxo Living here and explore the market's widest range, which includes everything from classic and recognized design products and furniture to upcoming brands that focus on current trends and tendencies.

It has been a problem that several customers could misuse the same discount code up to several times and for longer periods. Therefore, it was a wish that the function was optimized so that the discount code became more unique. This was done with a personal discount code that was set up with an expiration date and certain other factors such as the expiration date after 30 days, a minimum amount of DKK 200,00 and an exception for already discounted items.

When the discount code was ready to be used an active effort was launched so that new leads could make use of it. Therefore, a pop-up was set up that told about a discount code of 10 % that could be used for the first purchase when subscribing to the newsletter. 

In just 1 month this led to over 900 new leads of which Luxo Living achieved a conversion rate of as much as 72%. This is partly due to the urgency that prevails with a discount code, which appears with an expiration date and also that an email was sent a few days before the discount code expires to those leads who has not yet used the discount code. This created a need to use the code now and here - otherwise the chance of the good discount would be wasted.

Luxo Living therefore achieved the good result by initiating a good interplay between unique discount codes, e-mail broadcasts and pop-ups. And it shows that a good strategy can quickly lead to a very positive return.

Luxo Living has long collaborated with MCB, so it was natural that it was MCB's marketing department that should handle the desire for an effective lead generation process that could kick-start the use of the unique and personal discount code.

Do you also want to make an active effort to boost your lead generation, and at the same time want to ensure that your discount codes are not misused? Then contact Rasmus.