Optimized product feeds gave Luxo Living a 65% higher return

In a competitive market like home interiors, standing out is crucial - especially during peak seasons like Black Week and the holiday shopping period. By optimizing its product feeds and testing new ad formats on Meta, Luxo Living significantly increased the number of purchases and improved its return on investment.
The result? A 65% higher return on Cyber Monday and up to 69% more purchases during Black Week.

How to stand out in a busy season?

Luxo Living, an online retailer of exclusive design brands such as HAY, Montana, &Tradition, Ferm Living, Audo Copenhagen, and House Doctor, relies on strong digital marketing to drive sales.

Google and Meta are among the most important sales channels, but competition is particularly fierce in November and December, when similar brands compete for consumer attention.

To stand out and maximize returns, Luxo Living has invested in paid advertising on Meta, SEO optimization, server-side tracking with 100% order tracking, and email marketing via Klaviyo.

On Google Ads, they have shifted to a pure POAS (Profit on Ad Spend) focus to ensure that every advertising dollar generates maximum profit. Meanwhile, they have optimized their product feeds on Meta using Feedr, which has improved performance on social media and delivered better results, especially during peak season.

Data-driven optimization creates measurable results

To ensure more precise and profitable advertising, Luxo Living has implemented a data-driven marketing strategy where tracking, feed optimization, and automation play a central role.

Server-side tracking with 100% order tracking ensures that all purchases are accurately recorded, providing a much more precise data foundation for both Google Ads and Meta campaigns. This allows Luxo Living to optimize its advertising efforts based on actual sales figures rather than estimated data.

On Google Ads, a shift to a POAS (Profit on Ad Spend) focus has made it possible to measure profit instead of revenue, leading to more efficient budget allocation and increased profitability.

On social media, the integration of Feedr has enabled the optimization of product feeds, creating more dynamic and conversion-driven catalog ads. By testing different designs against standard product images, Luxo Living has gained concrete insights into which visual elements drive higher engagement and more purchases.

At the same time, Klaviyo has been implemented as the email marketing platform, with automated flows such as abandoned cart, product interest, and birthday emails helping to retain customers and increase lifetime value. A targeted effort to improve deliverability has also boosted Luxo Living’s domain reputation from medium to high. This initiative included sending newsletters to the most engaged subscribers and actively encouraging them to click and reply to received emails.

Meanwhile, SEO plays a crucial role in the strategy, with MCB continuously optimizing and rewriting content to improve Luxo Living’s organic rankings.

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It's fantastic to work with a team that truly engages with our business and consistently brings great optimization suggestions.

MCB has been a key sparring partner, not just driving our marketing efforts but also challenging us to try new approaches. We've gained valuable insights and solutions that have helped us achieve better results.

We have regular monthly meetings where we review performance, adjust the strategy, and plan the upcoming month's efforts - both in terms of what MCB will handle and what we need to take action on ourselves. At the same time, we always have the option for ad hoc check-ins if adjustments are needed.

We truly appreciate that flexibility and commitment.

MORTEN JAKOBSEN

Director at Luxo Living

Optimized product feeds improve performance on social media

Luxo Living is strategically focused on paid advertising on social media, where dynamic product ads play a central role. To optimize their campaigns and differentiate themselves from competitors, they tested Feedr—a tool for customizing and optimizing product feeds for Meta.

In November and December, when competition peaks during Black Week and the holiday shopping season, standing out was crucial. Traditional product ads with white backgrounds were no longer enough, as consumers were exposed to a massive volume of similar ads.

With Feedr, Luxo Living was able to add branding elements, campaign messages, and graphic adjustments directly to product ads without altering the original images on their webshop. The goal was to determine whether visually optimized ads could increase the conversion rate compared to standard product ads.

The test was conducted with equal budgets and impressions for both standard ads and the optimized Feedr versions. The results showed that the optimized ads significantly improved both the number of purchases and return on investment:

Black Friday: 57% more purchases and 11% higher return
Black Weekend: 69% more purchases and 31% higher return
Cyber Monday: 50% more purchases and 65% higher return
Christmas: Same number of purchases, but 43% higher return

By integrating Feedr into their social media strategy, Luxo Living has gained a more flexible approach to product advertising, allowing content to be quickly adjusted for different seasons and campaigns. The data-driven approach also enables them to test and scale the best-performing ad formats, ensuring efficient use of the advertising budget.

Scaling and new markets

To support continued growth, Luxo Living is investing in internal marketing resources, allowing them to take greater ownership of their digital strategy. At the same time, their marketing efforts are expanding to new channels and markets.

Pinterest is one of the next steps, as the platform holds great potential for home and interior brands.

Additionally, Luxo Living is looking towards Germany as their first export market. With strong demand for Danish design and a large e-commerce market, Germany presents a prime opportunity for growth in 2025.

With a combination of new platforms and international ambitions, Luxo Living is well-equipped for future growth.

Who is Luxo Living?

Luxo Living is a Danish e-commerce company that has specialized in designer furniture, lighting, and home interiors since 2007. With a carefully curated selection of exclusive brands such as HAY, Montana, &Tradition, Ferm Living, Audo Copenhagen, and House Doctor, Luxo Living offers timeless and modern solutions for the home.

The company started as a physical store but has been fully focused on online retail since 2020 to meet consumers' evolving needs and provide easy access to a wide range of high-quality products. With a passion for Scandinavian design, their vision is to inspire people to create beautiful, functional, and personal homes where aesthetics and quality go hand in hand.

With a strong focus on inspiration, quality, and user experience, Luxo Living has established itself as one of Denmark’s leading online retailers of exclusive home interiors. And their ambitions go even further, with plans to expand into new markets in the future.