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A comprehensive solution that creates confidence
UCH, one of Denmark’s largest educational institutions with approximately 9,000 students annually, faced a challenge: reducing the dropout rate among students who enrolled in vocational education but never showed up for their first day. And as we know, a lot can happen in five months in the lives of young people, which makes it crucial to keep them engaged.
By leveraging HubSpot to create an integrated digital solution that combines automation, personalization, and effective communication flows, UCH has made it possible to design a supportive and engaging journey for young students—from enrollment to their first day at school.
The new pre-boarding process, where physical meetings are seamlessly combined with digital initiatives, ensures that students feel seen, heard, and well-prepared. With individual landing pages and automated SMS notifications, students also receive relevant and practical information throughout the process, helping them feel confident and ready to begin their education.
When we approached MCB, we only had a general idea of what we wanted to achieve – reducing dropout rates and creating a better experience for our incoming students. MCB took our ideas and turned them into a user-friendly and effective solution tailored perfectly to our needs.
They got us up and running incredibly quickly, and with their expertise in HubSpot, they helped us fully leverage the platform’s potential, especially in terms of personalization and automation. This has provided us with a flexible solution that has continuously evolved as the project progressed. Moreover, it has been a cost-competitive solution that delivers on every front.
We are very satisfied with the results!
Kommunikationschef at UCH
Targeted marketing with data from HubSpot
UCH has achieved a more precise and effective marketing strategy by utilizing CRM data from HubSpot to create lookalike audiences. When all GF1 students are automatically imported into the system, these audiences can be quickly and easily generated based on their behavior and profiles.
This approach gives UCH a unique opportunity to reach an otherwise diffuse audience with targeted messages that create greater relevance and engagement. By understanding students’ behavior and interests, UCH can sharpen its marketing efforts, optimize campaigns, and effectively reach more potential students.
A solution that reaches further
Following the success in reducing dropout rates in vocational education, UCH is now working to expand the solution to other educational areas. High schools, adult education, and GF2 programs also require a targeted approach that fosters confidence and ensures students feel well-prepared for their start.
Adult education, in particular, demands a different type of communication, as these students have often been away from the educational system for an extended period. With tailored information and guidance, UCH aims to provide a warm welcome and a secure journey for all their educational groups.
