U/NORD Kursuscenter's digital upgrade towards the course platform of the future

U/NORD’s Kursuscenter needed a modern platform to make it easier for businesses and participants to find and enroll in courses. The new solution has enhanced the user experience, streamlined administration, and simplified data management. With a new design, fewer clicks in the enrollment process, and improved demand insights, the course platform is now ready for the future.

Greater user-friendliness and smarter workflows

With the need for a more flexible and future-proof solution, U/NORD Kursuscenter has taken a significant digital step with its new platform built on MCB Cloud.

The previous solution was limited in both design and functionality and lacked support for statistics, data measurement, and an efficient presentation of the course offerings.

The new platform automatically imports course data, provides better insights into demand, and makes it easier to manage both AMU and IDV courses. At the same time, the enrollment process has been optimized, allowing participants to find relevant courses and events more quickly and intuitively.

With a webshop-like approach and fewer clicks in the process, the user experience has been significantly improved, and internal workflows have been streamlined.

Webshop logic optimizes course enrollment and administration

The new platform is designed to optimize course administration through automation and intelligent data management.

Through integration with STIL, course data is now automatically imported, ensuring that offered courses are always up to date - without the need for manual maintenance. However, the platform goes a step further by also displaying courses that U/NORD is authorized to offer but has not yet scheduled. This provides unique insight into demand and creates a data-driven foundation for planning new course programs.

To enhance the user experience, the enrollment process has been optimized with inspiration from the e-commerce world. Participants now encounter a registration flow similar to what they know from online shopping, making it easier and more intuitive to find and enroll in courses.

Instead of a simple list view, courses are presented as products in a visually appealing and structured format. When users click on a course, they are met with a well-organized page featuring improved design, relevant content, and a course overview in a sidebar. Additionally, related courses are automatically displayed in a product carousel, making it easier to discover relevant alternatives and complementary learning opportunities.

Additionally, events are now gathered in a user-friendly calendar, allowing businesses to quickly gain insight into upcoming events and register directly. This creates a more streamlined experience, where navigation feels natural as it is based on familiar digital purchasing habits.

The technical upgrade has also improved administrative workflows.

For example, IDV courses can now be managed more flexibly with a payment solution, and events requiring payment can be handled directly through the platform—similar to the e-commerce experience with a digital shopping cart. These improvements ensure a more scalable solution that meets both current needs and future developments.

And soon, an A-kasse form function will be introduced, enabling participants to select courses, after which the system will automatically generate and submit the form.

This saves time and reduces errors.

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We have taken our own medicine and learned a lot along the way.

This has been a process where we haven’t just gained a new platform—we have also transformed the way we work. A commercial mindset has become a natural part of our approach, and we have seen firsthand the impact of bringing together expertise across the organization. Together, we are stronger, and with the new platform, we now have a solid digital foundation that streamlines our workflows and provides better insights into demand.

A major advantage of this collaboration has been MCB’s deep knowledge of the AMU sector and their experience working with other schools. They understood our needs from the start but also challenged us in the right areas, which has elevated the project even further.

Bo and Daniel have been fantastic sparring partners, embracing challenges while also pushing us when needed. The collaboration has been seamless, and we look forward to building on this strong foundation in the future.

LILLAN KJÆRGAARD GYLDENVANG & LINDA MARHAUER

Education Consultant & Sales and Marketing Manager at U/NORD Kursuscenter

Measurable results and a stronger digital presence

U/NORD Kursuscenter's new course platform has delivered significant improvements in lead generation, internal workflows, and user experience.

The training center now receives new leads almost daily from businesses and participants seeking contact. At the same time, the new structure has transformed how the organization manages leads- multiple departments now collaborate on follow-ups, and customer service plays an active role through both forms and chat.

The updated platform also ensures that U/NORD Kursuscenter complies with legal requirements, as the course catalog displays both currently available courses and those they are authorized to offer but has not yet scheduled.

On the marketing front, a strong data foundation has been established for future decision-making. With Meta Pixel and Google Analytics setup, U/NORD Kursuscenter can now analyze target audiences and user behavior more precisely, making marketing efforts more targeted and effective. Additionally, the AI functionality integrated into MCB Cloud, particularly ChatGPT, has become a valuable tool in daily operations, simplifying content creation and optimization, including META descriptions and course texts.

When it comes to content, U/NORD Kursuscenter is leading the way with tailored images, videos, and texts designed specifically for different target groups.

As a result, U/NORD Kursuscenter has made a major leap in its digital transformation and now stands stronger in competition with private course providers. And with new, exciting features in the pipeline, there are still many opportunities to further optimize the platform.

Continued digital development and marketing focus

To enhance its visibility and attract more course participants, U/NORD Kursuscenter has intensified its collaboration with MCB’s marketing team on SEO and Google Ads. As a dedicated training center, they focuses on its core tasks while MCB's experts ensure strong online presence.

The technical setup of Google Ads is managed by MCB, while U/NORD Kursuscenter provides texts and images to keep the content relevant and authentic. At the same time, MCB continuously optimizes SEO to ensure the course platform performs at its best in search engines.

Through close collaboration and a data-driven approach, the most cost-effective solutions are identified. Even with a limited marketing budget, U/NORD Kursuscenter can achieve significant results by prioritizing the right efforts and making the most of its digital platform.

Who is U/NORD Kursuscenter?

U/NORD is one of North Zealand’s leading educational institutions, offering a wide range of programs and courses within vocational education (EUD), continuing education, and adult training. The institution serves all of North Zealand and parts of the Greater Copenhagen area, with a strong presence in Hillerød, where the training center operates as an independent unit focused on AMU courses.

U/NORD Kursuscenter employs approximately 40-50 staff members along with several freelance instructors. Its most popular courses are within the industrial sector, including the pharmaceutical, process, and manufacturing industries. Additionally, U/NORD Kursuscenter holds a strong position in business education.

A key strategic focus is sustainability, as U/NORD Kursuscenter aims to be a frontrunner in helping companies upskill their employees in green transition and ESG reporting. With the rising demand for sustainability expertise, they have developed a comprehensive course offering to equip employees and businesses with the necessary skills to meet new requirements.

To strengthen networking and knowledge sharing, U/NORD Kursuscenter regularly hosts in-person events and meetings featuring guest speakers who are industry leaders in sustainability. This adds value for both companies and course participants while supporting the ambition to be a central player in the future of skills development.