Magento Design

Here are 6 reasons to choose MCB when designing your Magento webshop:

1. Perfect the User Experience

Here's the bad news. Potential customers are more impatient than ever and unforgiving when it comes to slow or confusing websites. The good news in turn is that the help is not far away.

Our design experts don't just help your website look good; we help make it user-friendly too. Our Magento designer prioritizes the user experience. That's how to design a Magento website the intelligent way.

What is User Experience?

User experience has become something of a buzzword in recent years. Still all it means is to design a website from the point of view of the user. The user experience design process at MCB starts with mapping out an imaginary journey a visitor takes when landing on your website. We do this using wireframes.

Our collaborative user experience design (UX) and user interface design (UI) processes during the design and development phase will help you achieve a first-rate customer experience throughout your website. At each point in the journey, we'll ask: Does this work? Is it confusing? Can we improve this path?

Why the User Experience is Critical to eCommerce Design

You don't have many opportunities to win over a potential customer when they first discover your virtual store. You want to design your website so that it is easy and obvious. Hesitation might be the thing that gets a potential customer to click the close button, and that could cost you a lost sale.

2. Transform Your Branding From Okay to Wow

For your eCommerce store to thrive, it is not enough to build a website using only a standard Magento template, a list of products, and your company logo. You need your brand to inspire. And that is where one of our professional MCB designers can work with you to customize the look and feel of your store. We can turn your website from bland to bold.

Using Magento Experts from MCB to Develop Your Brand

When looking for a designer for a Magento website, you want to work with an agency that will help you swap your vision for reality. If you choose our professional design agency you work directly with our experts on your Magento strategy. Together we can identify how to differentiate your business from your competition. 

That will help our web design team develop a website that will showcase your uniqueness. That way customers who discover your store will know they just found something rather special. 

Our design team will also help make your branding a little more professional and elegant through the subtle use of color, font, and widgets. It will pull together a look that is consistent and purposeful.

Sometimes it is these subtle changes that make a brand pop. Our certified Magento experts will have the experience to identify where you need those design improvements on your website.

3. Smooth and Fully Tested Technology

Is there anything that provokes more annoyance than landing on a website only to discover that the page you want to visit won't load? Or perhaps you've experienced the frustration of a popup appearing without a close box, stopping you from viewing the product you were interested in buying.

Our certified Magento teams work on creating a smooth experience for customers when we work on your strategy. The team will make the most of the Magento design patterns on offer and turn that underlying platform into a professional finish.

That means running comprehensive test phases during the website development to catch unexpected problems before a website visitor discovers them. 

A robust technical build from one of our Magento certified developers is beneficial for the entire website. But there are two areas in particular where it's critical: payments integration and lead generation.

Payment Integration

Magento (Adobe Commerce) uses a payment gateway to allow you to link your eCommerce site to your preferred payment provider. Using our professional team to build this will help you achieve a tested, secure, and functional payments setup.

That is a massive advantage when using a professional team. You don't want to miss a sale due to a problem with your payments setup.

Lead Generation

You'll probably want to capture new site users by prompting them to subscribe to your newsletter. To do that you will need to set up some form of integration to an email autoresponder including a prompt on your website to allow new visitors to leave their email addresses with you. Again you must get this right from the outset. Any problems setting this up might stop visitors from subscribing, and slowing the growth of your email list.

4. Optimized eCommerce Platform

There is a big difference between an eCommerce website making sales and a high-performing eCommerce website with a high conversion rate. To thrive you need a platform that our professional team can optimize for you.

What Does an Optimized Platform Mean?

When you set up an eCommerce website, you will start acquiring data (from your analytics). That data tells you what your site visitors do when they first land on your platform.

That data will give you crucial information about your conversion rate at each phase of the sales funnel. That might include:

• What percentage of visitors sign up to your email list 
• What percentage of users viewing a product add that product to their basket
• What percentage of visitors with a product in their basket head to the checkout area
• What percentage of visitors complete the checkout process

Each point in your funnel is an opportunity to make more sales if you can improve those conversion rate percentages. That is known as conversion rate optimization (CRO).  That is where a professional design expert is valuable. At MCB our industry knowledge can help you apply best practices. We will share the most valuable Magento eCommerce design tips to help boost your conversion rate.

5. SEO Expertise

Getting a good rank on Google might feel like a long game. Still it is also an irresistibly profitable one for any eCommerce store. Once you appear on the first page of Google for a targeted keyword, particularly one with buyer intent, you will get more regular traffic and more high-converting traffic. So investing now in SEO makes sense for the future growth of your business.

Why Design Experts Are Key to Effective SEO

Getting ranked on Google seems like a constantly moving goalpost, and in some ways, it is. The platform frequently updates its algorithm. Businesses need to improve their content to get that coveted number one spot in the organic search results. However, whenever Google updates its algorithm, some things remain constant. They always favor websites that are secure, content-rich, relevant, and technically sound. Our certified design experts can help you achieve those goals.

6. A Safe and Secure Website

Security is a broad umbrella term for a lot of critical aspects of web development. It includes SSL, data compliance, and payment transactions.

SSL

You'll need a valid SSL certificate for your Magento-run website. That is important for Google, and it is also vital for your customers who want to see that HTTPS prefix when they type your web address into their browser. Getting an SSL certificate onto your platform can be complicated if you haven't done it before. If security is not your area of expertise, employing our team to handle this on your behalf makes sense.

Data Compliance 

Data compliance is a hot topic. Many big companies are coming under fire for holding too much customer data and not being transparent about what they do with it. In the EU, the advent of GDPR has made it necessary for website owners to update their platforms to ensure they are fully compliant. It does not take much for a data breach to permanently erode trust in your business. Make data your number one priority and use our design company to ensure you safely capture customer data.

Payment Transactions

Another vital aspect of a technically sound payment integration is security. If customers enter their payment details, you need to be confident that that information is not falling into the wrong hands.

When you hire one of our Magento eCommerce designers, you will get peace of mind that you have set up the payment side of your website correctly and securely.