Argon Audio previously had multiple backends to maintain as traditional multi-stores. Such a setup provides flexibility but also administrative challenges and additional costs. It involves more manual work, repetitive workflows, and reduced efficiency. That's why Shopify Markets is an ideal option, especially when Argon Audio aims for further expansion in Europe.
Shopify Markets is an e-commerce solution that now exists as a standard suite of features in all Shopify shops. It allows for international scaling from the same backend. From there, you can customize store layouts for local conditions, calculate duties and taxes, and manage the complexity typically associated with international trade.
In addition to transitioning from multi-stores to Shopify Markets, Argon Audio underwent a store relaunch with a customized theme. Although there are various Shopify themes available, Argon Audio needed additional functionality.
This need is particularly evident with data-driven and dynamic product templates and landing pages. This means that Argon Audio no longer has to build a new template for each product. Instead, the same template is used, including in different language versions.
All product pages feature the same selectable objects, ensuring a streamlined display while making it easier to adjust individual objects across products. This also simplifies the addition of new products, additional information, and translations for different language layers.
Argon Audio's products are complex, and often it's the small features that differentiate them. Therefore, it can be challenging to get an overview of the differences between models. Hence, a simple comparison of specifications becomes necessary.
In the chosen Shopify theme, there was already a standard comparison function. However, it was not comprehensive and required manual work. Therefore, the function has been further developed to dynamically display data fetched from MetaFields and styled to match the overall look of the store.
All data is associated with a product. The information that was previously placed in the theme is now placed on the product itself, making the handling more flexible. This is done through a brand new feature called MetaObjects, to which MCB granted Argon Audio early access. This involves central data that can be used on both products, landing pages, and other modules.
In the new custom theme, adjustments and additions have also been made to both the main menu and sub-menu.
The main menu invites users into an inspiring universe with environmental images instead of the traditional text-based view. The images are displayed through product grids, aiming to highlight content and lifestyle images throughout the store to support Argon Audio's brand value.
The sub-menu intends to nudge users and direct them to the relevant sections. It appears on all product pages. Given that these pages can be extensive and require scrolling, especially on mobile devices, the sub-menu enhances user-friendliness by allowing users to jump between different sections. This can include reviews, specifications, or FAQs.
