Shopify Markets

Regardless of your subscription with Shopify, you can make use of Shopify Markets. And if you want further expansion or upgrades, there are a wide range of different apps available in Shopify's own app store.

Shopify Markets includes everything you need to internationalize your business quickly and easily. Some of the key features include:

• Marketplace management: Shopify Markets helps you manage the customer and shopping experience of your brand by enabling you to select and deselect various settings for different countries and regions.
  
  A market can consist of a single country or region or a group of countries or regions. For example, you can create a market called 'North America' targeted at Canada, the USA, and Mexico, while using a different set of settings for other countries/regions. In markets, you can set unique prices or differentiated product catalogs.
  
  
• International domains: An international domain is a web address or URL specific to a country or region. When you create international domains, you create a localized version of your online store with the currency and language specific to that country. This helps your customers find an appropriate version of your store in search results.
  
  When your webshop is accessed in a customer's local language and with a familiar currency, there is a greater likelihood of the customer making a purchase. Additionally, you'll be able to create local product feeds for other channels (including Google and Facebook) and display regional recommendations.
  
  
• Local currencies and pricing: With Shopify Markets, you can enable foreign customers to see prices and pay in their local currency.
  
  By default, prices are converted using the current market rate, but you also have the option to manually set exchange rates in your settings. For example, you may want to round to the nearest whole amount or use fixed prices in all currencies.
  
  Currently, this feature requires Shopify Payments to work optimally, but Shopify is planning to introduce more options later in the year (2023) regarding currencies linked with local payment methods.
  
  
• Localization and content translation: Customers worldwide enjoy seeing content in their native language. Translating your store's content can lead to more sales because your international customers can better understand your marketing, product details, and shipping and return policies, which in turn builds trust in shopping with you.
  
  With Shopify Markets, you can easily get started with translations. With the integrated language translator, you can translate your content into any language you desire. It is also possible to integrate DeepL or other advanced translation engines with features like a dictionary.
  
  
• Duties, fees, taxes, and shipping: Your customers may be subject to additional charges such as customs duties and import fees when receiving your shipments. With Shopify Markets, you can provide estimates for such charges, and you can also collect these additional payments at checkout if you meet the applicable requirements, including HS codes.
  
  
• Streamlined checkout: Nothing is more important for a good conversion rate than a streamlined checkout flow. It's not just about personalizing your shop but also making the experience relevant and easy.
  
  With Shopify Payments, you get all the local payment options ready for activation on your shop, and you also have the ability to integrate other third-party solutions.
  
  Additionally, you can make things easier for your customers by automatically populating the address field using Google Autocomplete.

We are your Certified Shopify Expert Partner.

With over 20 years of experience, we understand your business - and that includes not just the digital aspect and the ability to build the custom integrations you need to meet your requirements. With specialists in marketing, design, and development, we can help you succeed with your entire business.

Is it advantageous to use Shopify Markets instead of creating multiple separate stores? There can be different opinions on this matter. In some cases, having multiple separate stores makes more sense than having a single online store. It largely depends on the flexibility you desire and the resources you have available to manage multiple platforms.

Regardless of which solution you choose, you will experience:

• Better customer experiences: When expanding internationally, you can customize your online store for each market by offering local and relevant products, prices, and information, as well as supporting local payment and delivery options. This can enhance the customer and shopping experience and increase the chances of gaining repeat customers.
  
  
• Improved visibility: Additionally, you can increase the visibility of your business across different markets and make it easier for potential customers to find you.

However, Shopify Markets aims to simplify the entire process of internationalization without the need for additional apps.

Therefore, with Shopify Markets instead of an approach with multiple stores, you will experience:

• Centralized administration: With Shopify Markets, you can manage all your markets from one central location, allowing you to save time and avoid the hassle of logging into multiple separate platforms. It also ensures a more automated workflow.
  
  
• Reduced costs: By using Shopify Markets, you can avoid paying for multiple separate subscriptions or business licenses. This can reduce your overall costs and make it easier to manage your finances.