BIKEWORLD was previously operating on an old version of Magento, which had gradually become a too rigid solution with limited options. Updates and adjustments were too cumbersome, costly, and time-consuming, which meant that the shop needed an overhaul.
Therefore, the market was explored for a different system. The requirement was for it to be more flexible, less restrictive, allowing for many tasks to be handled independently without the need for a developer. This could include tasks such as changing the layout's colors to match the season or adding useful manuals and additional subpages.
As a result, design freedom and user-friendliness were highly emphasized.
The choice fell on Shopify, and a new collaboration partner, MCB, was selected.
Shopify aligns very well with BIKEWORLD's needs and desires, making it much easier to work with. It is intuitive and has contributed to a more enjoyable day-to-day experience for BIKEWORLD, enabling them to experiment and explore the many possibilities.
With Shopify, BIKEWORLD essentially started from scratch with their shop. In addition to the migrating, they developed a new design that better reflects current trends and customer demands. This means the shop now features a wide range of graphic elements, including videos and various types of dynamic elements, and text and images can be edited with just a few clicks.
The shop has also implemented a new payment solution and, as a result, a new cash register system that several have noticed. BIKEWORLD's customers report positively and experience good service. Trust is therefore at its peak.
Additionally, an extended integration has been developed for their BikeDesk POS. In addition to the standard functionalities, BIKEWORLD can now benefit from several options, including:
- Automatic creation of both products and variants from BikeDesk to Shopify.
- Automatic updating of price fields (price, previous price, cost price) in Shopify if they are changed in BikeDesk.
- Updating of barcodes in Shopify if they are changed in BikeDesk.
This means that BIKEWORLD can manage product creation and price and barcode updates in one system.
External automation flows have also been set up to 'post-process' the products after creation or update, ensuring that they include the correct tags, metafields, weight, etc.
Furthermore, an integration with Klaviyo has been set up, making it possible to start marketing through newsletters and email automations. Today, exciting emails are regularly sent to a broad range of subscribers who respond positively to receiving cycling knowledge in their inbox.
