A new tradition for waiting list registration

In collaboration with MCB, Boligselskabet Sjælland has set up a small webshop on Shopify isolated from other used systems. On this page, there is one product, which comes in 3 different variants (1 year, 3 years, 5 years). The product is a gift card that ensures a spot on the popular waiting list for a future rental property, and it can be chosen for as many years as one desires.

This is a new way of thinking about the entire business around the waiting list system.

This means that as a customer, one has the opportunity to buy a gift card for oneself or someone else, ensuring a secure future - a gift given with great care.

The gift card is purchased on the website, gavekort.bosj.dk, via a clear product page and is paid for with either MobilePay or card. The process is user-friendly and much faster than other similar solutions on the market. Once the payment is completed, the gift card is sent as a PDF to the specified email, where it can be printed out, wrapped, and given as a gift.

If the gift card is purchased before the recipient turns 15, it will not be activated. The selected registration period will only be activated from the date the recipient of the gift card turns 15.

In addition, automation has been set up through Arigato, which internally informs Boligselskabet Sjælland about registrations, refunds, order numbers, etc.

Everything has been set up in close collaboration between MCB and Boligselskabet Sjælland. The process has been manageable, and all requests for changes have been addressed. The design has emerged through good dialogue, and Boligselskabet Sjælland has always been quick to test possible solutions and provide subsequent feedback, ensuring the best result with the small Shopify shop.

The solution is still new to Boligselskabet Sjælland, and therefore needs to be launched with various marketing initiatives.

However, there are already positive results to take note of.

More people have chosen to purchase a gift card for a young person, and particularly during seasonal periods, there have been larger fluctuations. This applies to Christmas, graduation periods, and confirmations. And even though the primary focus has been on early registration at a young age, Boligselskabet has also experienced that other target groups have taken up the initiative.

Several have bought gift cards for themselves as well as for other family members. For instance, it could be for parents who need to be secured a smaller home in the future.

Furthermore, it is also worth mentioning that several "customers" have given positive feedback, which is why Boligselskabet Sjælland is generally satisfied with the current project. This should also be seen in light of the fact that it was not previously possible to register for several years at a time. The only option was to register for 1 year and subsequently renew this registration.

In addition, there was a lot of manual work associated with this, which is why the new solution has saved Boligselskabet Sjælland many working hours.

However, the current period should be seen as a pilot project, and what the future holds is still uncertain - the hope is that it will be a resounding success, and the solution can be further developed.

Currently, some processes are still manual, as it has been possible to set up the solution within a manageable price range. But if the success continues, further development of the backend, which ensures more automatic processes, may be the future.