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Once you have launched your Shopify Shop, a lot of work starts. This is because now you need to initiate the efforts that increase the traffic on your shop and convert visitors into customers. That's why it's important to have good marketing tactics that fit exactly your store.
And there are many tools that can help you with the marketing you can throw yourself over. For example, you can get started with SEO, so it will be easier for potential customers to search for your store, you can share your products or services on social media, or you can automate some of your initiatives.
Shopify has its own Marketing Platform - and it has many benefits. Among other things, you get opportunity to reach more customers through a built-in blog and SEO tool. And you can also build both Facebook and Google Ads campaigns and easily connect your shop to Facebook, Messenger, Instagram, TikTok, various email systems and HubSpot CRM - among many other things.
Of course, the marketing platform also makes it easy for you to track the effectiveness of a campaign across all channels. Everything is displayed simply and clearly on your dashboard, and this means that you can maintain a full overview of your customer data and your shop's performance.
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Shopify offers a wide range of SEO tools that can help improve your search engine rankings.
Shopify allows you to connect to a number of the largest social media platforms. Including Facebook, Instagram, SnapChat and TikTok.
Use Shopify's own apps to send out relevant emails or integrate with your favorite email system and experience the many benefits.
Use Shopify's many features and integration options to develop content for the channels where your audiences reside.
Connect Shopify to HubSpot CRM and autopilot customer journeys with data-driven strategies, inbound marketing, content, sales strategy and web design.
Spread the knowledge of your Shopify Shop with i.a. Google Ads. Shopify makes it easy for you to set up a streamlined strategy for your paid ads.
Social media is a mix of several strategies - this applies to influencers, paid advertising and free initiatives via e.g. links. And because it's precisely about building relationships and loyalty, it's the mix you need - and something that no other marketing discipline offers.
Therefore, it is about much more than just a fun GIF, 10 second videos and flat memes. It is also your opportunity to offer moments of joy and interest.
Social media can help you build engaged audiences, create more traffic sources and attract new customers, which is why your Shopify Shop will grow as your online network grows.
But increasing can quickly take hold. Therefore, you should have an effective social media strategy that keeps your actions focused so that you do not risk spending a lot of resources and hitting thin.
Shopify allows you to use a wide variety of social media. Of the most popular are:
When you post something on social media, you promote your shop and connect with potential customers. Therefore, it is important that your strategy works towards building your brand, improving your SEO and increasing the traffic to your store.
You can do this in several ways. For example:
Starting from scratch with a new Shopify Shop can seem overwhelming - especially because there are so many different channels you can rely on.
In particular, however, you should focus on:
Before you start marketing your Shopify Shop and using resources on different channels and disciplines, you need to set a goal. How else would you measure your results?
Let us together find the KPIs that have the greatest value to you.
What do you say to experiencing multiple conversions? With the right mix of marketing for your Shopify Shop, you can build your customer group and sell more products.
So let's talk about your strategy!
We are your Certified Shopify Expert Partner.
With over 20 years of experience, we understand your business - and that includes not just the digital aspect and the ability to build the custom integrations you need to meet your requirements. With specialists in marketing, design, and development, we can help you succeed with your entire business.
When you run a Shopify Shop, you have probably often asked yourself how to reach customers. How do people get to know your store? And how do they detect your products?
For physical stores, it is the facade that attracts attention - and thus the one that pays for the rent. But what about online shops? Here is the new facade the paid ads.
Paid ads through Google Ads are what today can give you the exposure that corresponds to the facade of a physical store. However, with an added benefit - you can choose who will see your ads.
Working with paid ads is something that is getting harder almost daily. Fortunately, Shopify has made it easy through its Marketing module. This is because it is possible for you to create, start and measure your campaigns, and therefore the process has been streamlined, so it is more manageable for you to run a successful ad - and it is something that applies to whatever talk about Google Smart Shopping or a Facebook ad.
Just enter a daily budget for one or more of your ads in Google Ads, and the platform will bid on the keywords you have selected. When your advertising spend gets too close to your daily budget, your ads will slow down and your bids will stop.
It all takes place in a few steps:
When you use paid ads to market your Shopify Shop through Google Ads, you not only support your long-term organic traffic, you can also dramatically change your growth and revenue and create increased demand among your target audiences here and now. This is a way for you to quickly get out and hit a large number of people - and most importantly, the right people.
Therefore, it is also important that you select the right campaign types. You can e.g. choose between:
