Shopify B2B ecommerce

Before creating a B2B Shopify shop, you need to consider whether you want to open a blended or dedicated store.

A blended store refers to a shop used by both B2C and B2B customers. Several functionalities will be the same, including the user interface.

With a dedicated shop, on the other hand, you create a dedicated B2B wholesale shop that can have a different theme to clearly differentiate it from a traditional B2C shop.

Blended shop

A blended or mixed Shopify shop accepts both B2B and B2C customers. This means that B2B customers need to log in to their personal account to access B2B features, including catalogs, prices, etc.

The advantage is that you gather all your business data in one place, and you can easily manage your store settings because you don't have to distinguish between B2C and B2B business.

The following applies to blended shops:

• By default, B2B customers cannot use discount codes, but if you enable discount codes in a blended shop, both B2B and B2C customers can use the same discount codes.
• By default, B2B customers cannot use gift cards, but if you enable gift cards in a blended shop, both B2B and B2C customers can use the same gift cards.
• Changes made in the theme editor apply to both B2C and B2B shops. If you want to make changes that only affect the B2B part, they need to be made in the theme's code.
• Most analytics will combine results from the B2C and B2B shops. Only in specific sales reports will it be possible to separate the two areas.
• Settings related to abandoned carts, inventory systems, shipping, etc., will be the same for both B2C and B2B.
• Shipping rules will generally be shared between both segments.

If you need different settings, consider opening a dedicated shop for your B2B customers.

Dedicated shop

A dedicated store is created exclusively for your B2B customers, allowing you to use settings specific to your B2B wholesale business without the need for coding.

You can make changes to:

• Discount codes
• Theme
• Reports
• Notifications, such as emails
• Inventory systems
• Prices
• Shipping
• Customer profiles
• And much more...

When using a dedicated shop for your B2B setup, you can also segment inventory and shipping data. However, this requires creating a new store, setting up the integration you may already have with your existing B2C stores, and managing your dedicated store settings separately.

We are your Certified Shopify Expert Partner.

With over 20 years of experience, we understand your business - and that includes not just the digital aspect and the ability to build the custom integrations you need to meet your requirements. With specialists in marketing, design, and development, we can help you succeed with your entire business.

Shopify B2B ensures a future-proof and scalable solution for your business. The platform is designed to grow with your company and adapt to new technologies and market demands in a rapidly changing and competitive e-commerce world.

With Shopify B2B ecommerce, you will experience:

• Flexibility: Shopify B2B provides a flexible platform that can be customized to meet your specific business needs. There are hundreds of themes, apps, and integrations with other systems that can be used for your store, allowing you to add new features and integrations as your needs evolve.
  
  

• Customizable: If you have unique requirements that fall outside of Shopify's standard features, we are always up to date with upcoming features. Otherwise, we can enhance the platform's standard features through Shopify Functions and Checkout Extensions.
  
  

• Scalability: Shopify B2B is designed to grow with your business, whether you are a startup, an established company with a large customer base, a small business, or a larger enterprise. Shopify B2B supports millions of products and can handle high levels of traffic without compromising overall performance in terms of speed and performance.
  
  
• Security: Shopify B2B is a secure platform that meets the highest standards of security and data protection. This means you can trust that your company's data and the data of your B2B customers are protected from any threats and unauthorized access.
  
  

• Cloud-based: Shopify B2B is a cloud-based platform. This means you don't have to worry about server administration, hosting costs, or technical updates. Shopify takes care of the technical work, allowing you to focus on running your business and creating value for your customers.

   
   

Shopify B2B is a platform designed to facilitate online commerce, whether you are operating nationally or venturing into international markets with Shopify Markets. Shopify Markets reduces the complexity typically associated with selling goods across borders, allowing you to expand your Shopify shop to the global market from a single store.

Therefore, Shopify Markets can be a great option when you aim to internationalize your online B2B business.

Some of the key features include:

• Managing multiple markets from a single centralized backend. 
• International domains that include language and currency specific to each locality.
• Local currencies and pricing evaluated based on current market rates.
• Translation through the integrated language translator.
• Estimates for additional costs, such as customs, fees, and shipping.
• Streamlined checkout flow offering local payment solutions and Google Autocomplete.

Shopify B2B ecommerce can facilitate your international trade, enabling you to scale your business and benefit from advantages available in other markets. You can reach new target audiences and explore opportunities to collaborate with distributors who may expand your product range, streamline your shipping processes, and introduce you to cost-effective goods.

However, it is important to thoroughly research the specific requirements and regulations applicable to trade in the countries you wish to enter. Also, consider the local currency and culture to ensure your B2B shop aligns with the requirements and expectations of the respective country.